Let’s face it: Apple can take a tree from a stick from a tree, call it the iStick, and it would still sell well—at least initially. Apple’s marketing department is phenomenal and when they release a poor product (which rarely happens), media sycophants are there to give it four stars no matter what.
All eyes are on for the Apple Watch, which is scheduled to be released during the first quarter of 2015. Will it be a success? Will it be a flop? Union Square Ventures partner Fred Wilson seems to think that Apple has a disappointment on their hands.
“Another market where the reality will not live up to the hype is wearables. The Apple Watch will not be the home-run product that iPod, iPhone, and iPad have been,” Wilson claims. Perhaps he has a point. There was an absolute consumer need for the iPod, iPhone and iPad. It doesn’t feel that way for the Apple Watch.
Slate is a little more optimistic and believes that even if you don’t need an Apple Watch, you may still want one. “When it comes to Apple devices, it isn’t so much about need—it’s about want. And the Apple Watch looks highly wantable,” claims writer Will Oremus.
It’s important to realize that people have slowly been getting rid of their out-of-style watches and have been using a smartphone instead. All one has to do is go to a mall and observe people looking for the current time. You will notice that most of them pull out their smartphones. Things change. It’s a fact of life.
It’s so cool that you can check instant messages on your wrist! It’s so amazing that the Apple Watch has a speaker! Oh my God—you can even make calls with the watch! But you will need your smartphone nearby to do this. Wouldn’t it be easier to do this all from your smartphone instead of relying on your Apple Watch as a relay?
Perhaps we are not seeing the full picture here. Maybe you are old-fashioned and you still use a watch. Why not make it a watch that can talk to you, show you pictures, and even track your fitness? Besides, it ‘s easier looking at your wrist than taking your phone out. However, as Samsung has proven with their watch, Apple has a long way to go to convince consumers they actually need the Apple Watch.