Do you want to only pay half of what you are right now for your wireless service? If you switch to Sprint, you can. The Wall Street Journal has the news.
“Sprint Corp took a swing in the wireless price war Wednesday, offering to sell wireless service at half the price of rivals, a move that shows the urgency the carrier feels to grow its subscriber base.”
The article adds that until January 7, any customer who switches to Sprint will be able to pay half the price of the plans currently offered by their existing carrier. Sprint will also cover up to $650 in early termination feels or other switching costs. If you are already a Sprint customer, they are offering a free tablet and a free year of data service for signing a two-year contract.
This sounds like desperation, but may be a good move on Sprint’s part. At least it upset T-Mobile CEO John Legere, who took to Twitter in order to rip Sprint a new one. He went on an epic rant on Twitter and noted the fine print. He then posted a countdown of “facts.”
One of those facts is that T-Mobile customers get free unlimited music and video streaming. However, they don’t get unlimited streaming if they switch to Sprint. T-Mobile Customers can also roll over their data if they don’t use it all in a particular period of time — something they can’t do if they switch to Sprint. They also won’t be able to get free tethering if they switch. T-Mobile offers 5GB of tethering on many of their plans.
Then, Sprint’s CEO, Marcelo Claure, fought back. According to Yahoo, Mr. Claure told Legere the fact that T-Mobile’s binge streaming is limited to 480p, even though most movies or videos can stream at 1080p and even 4K.
“@JohnLegere the only print that matters is the BIG print. @TMobile customers can come and save 50 % of your current rates!! It’s that simple!” he tweeted.
As Yahoo summarized, If you are the sort of person who just wants to save money on your wireless bill and don’t care about things like rollover data or unlimited music and video streaming, Sprint’s offer is terrific. It remains to be seen how many people will switch over to Sprint, but debuting this offer during the holiday season was certainly a great marketing move.