Apple estimates that it sold over 5 millions iPhone 5 devices this past weekend, a number limited only by the quantity of units the company could produce.
Some Wall Street analytics firms were expecting sales to reach nearly double that. But those “disappointing” sales were simply a matter of demand outstripping supply – countless customers are still anxiously awaiting their phone delivery. Apple sold 4 million iPhone 4S units on that device’s opening weekend, with 1 million people pre-ordering a device the first day it was possible to do so. Comparatively, 2 million iPhone 5s were sold within 24 hours. Brian Marshall, an analyst with ISI, suggests sales of the iPhone 5 will reach as high as 41 million by the end of the year.