iPhone 12 Series: It’s Hard To Get Excited

On Friday, the iPhone 12 and iPhone 12 Pro became available. The iPhone Pro Mini and iPhone Pro Max will be released right before Thanksgiving. The biggest downer is that all these phones will have a 60Hz refresh rate rather than the 120Hz rate that many higher-end smartphones have in 2020.

This means that scrolling will still look choppy, at least when compared to updated smartphones. However, Apple may have calculated correctly that people care more about battery life than they do refresh rate. The new iPhones still have some exciting features though.

iPhone 12

For those who don’t need the extravagant camera, the iPhone 12 is the best deal at $799 (64GB). The camera is still good, even if it doesn’t have a telephoto lens. But the biggest upgrade to the regular iPhone 12 is that it contains an OLED screen that has True Tone technology for an accurate color display. For the first time ever, there is not a significant difference between the regular and pro version of the iPhone.

iPhone 12 Pro

The iPhone 12 Pro's camera is almost identical to that of the iPhone 11 Pro Max.

This is the version that will probably sell the most since it is large (but not too large) and contains advanced features higher-end iPhone users expect.

The 12 Pro has a telephoto lens, a brighter screen than the regular iPhone, and a lidar sensor that measure depth. The starting price is $999 (128GB), and it is available for purchase in several different colors.

iPhone 12 Pro Max

This is the iPhone with the largest screen. While last year’s Max had a 6.5-inch screen, this year’s has a 6.7-inch display. It’s definitely the one professional photographers would want, especially since it allows for a larger Zoom lens than even the iPhone 12 Pro. The price starts out at a whopping $1099 and gives you 128GB internal storage.

iPhone 12 Mini

Those, like myself, who loved the small size of the iPhone SE will love the iPhone Mini, which has a 5.4-inch OLED display and starts off at $699. It still has the powerful A14 Bionic chip that is included with the other iPhone 12 devices and offers a dual-lens 12MP camera. This can be a huge hit, especially because of its boxed retro iPhone 4 feeling.


Besides the new design, the new iPhones don’t appear to have the “Wow!” factor of previous iPhones when they were released. Yes, they have 5G, but Samsung and other manufacturers have released 5G capable smartphones for the past two years. 

It all comes down to marketing, which Apple is incredible at. If, once again, Apple can convince consumers they are getting cutting-edge technology with the new iPhone 12 series, Apple will have another hit product on their hands.

About Daryl

Daryl Deino has been a technology enthusiast since 1995 and has written for several newspapers and technology sites. Please reach him at [email protected]
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